The Shocking Truth About Freshly Squeezed Orange Juice


artificially flavored orange juiceIf you buy orange juice at the store, you may lean towards the kind that advertises itself as “100 percent juice” and “not made from concentrate”.  But have you ever wondered why every glass of it tastes exactly the same?  That’s because the flavor of store-bought orange juice has more to do with chemistry than nature.
For industrially-produced orange juice, after the oranges are squeezed, the juice is stored in giant holding tanks and the oxygen is removed from them, which allows the liquid to keep for up to a year without spoiling.  It also makes the juice completely flavorless. So the industry uses “flavor packs” to re-flavor the juice.
According to Food Renegade:
“Juice companies therefore hire flavor and fragrance companies ... to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature.”

Sources:

  Food Renegade July 28, 2011

4 comments:

  1. I am so glad to have found natural organic juice made up here in BC. And it is not even owned or bought over by Coke or Pepsi!

    Removing all the oxygen... how is that workin out for killing everything good and bad in the product!

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  2. Hey Genie,...We had company called "Orchy" in Adelaide that got busted reconstituting O.J. using oil and some sort of chemical goop; their ad hype was "for that freshly squeezed flavour, always Orchy" this process you detail must be what they were doing, they didn't cop a fine or any punishment - apparently what they were doing was NOT illegal, wtf?

    Oh, Noor, they were owned by Coca-Cola Amatil (Coca-Cola Amatil (ASX: CCL) is an Australian company that bottles and distributes The Coca-Cola Company soft drinks and other beverages in several countries...)

    Funnily enough, pot-smokers used their little plastic bottles to make temporary Water-Bongs! Haaaargh!

    veritas

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  3. We are conditioned to always be in a hurry or to be too lazy and it's so much easier to buy ready made crap.

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  4. Than to make our own juices, I meant to add.

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