The amount of Coca-Cola people drink in Israel is stupendous. Even at moderately fancy restaurants, one will see a third of the people drinking Coke. Elsewhere, it is ubiquitous. Often, people share a one-liter bottle. When Arab countries refused to do business with firms that traded with Israel, Coke established itself in Israel – sacrificing its business in the whole Arab world -- and Israelis gratefully remember this. Pepsi made the opposite choice, and to this day is common in Arab countries but not in Israel.
Coca Cola and Israhell-a perfect match!
- Coke and other soft drinks were heavily marketed to schools prior to 2006 with the intent of hooking kids on their brand early on.
- Circumstantial evidence suggests that Coca-Cola may have been involved in violence against union members in Columbia and Guatemala, including murder.
- Coke was viewed as a patriotic beverage that supported U.S. troops during WWII. The government even granted Coca-Cola an exemption from sugar rationing so they could stay in production. But at the same time, the German subsidiary of Coke was flourishing and producing soft drinks for the Third Reich.
- Coca-Cola bottling plants in India have dramatically lowered the water supply, drying up wells for local villagers while also dumping cadmium, chromium and other carcinogens into the local environment.
They are also in the habit of forming strategic alliances with health organizations that make it appear as though Coca-Cola is looking out for your health, which is laughable.
For instance, Diet Coke recently teamed up with the National Heart, Lung, and Blood Institute (NHLBI) to raise awareness for women's heart health programs and was the official "Beverage of Choice" for this year's winter Olympics.
You see, there isn't much that a $3-billion-a-year advertising budget can't buy.
Coca-Cola also engages in a common practice among giant corporations of establishing "independent" companies to act as front groups in the case of any bad press. As Blanding explained in the AlterNet interview:
"As they've gone overseas they have established these independent bottling companies and have bought just enough shares in these companies -- sometimes up to 49 percent -- to ensure they can pretty much control what they do, but when something bad does occur they can shirk responsibility and say that it was a separate company and it wasn't them.
And they have done that very effectively to deflect criticism."
As for their mission of corporate responsibility, Coca-Cola has made some small steps, such as using hybrid trucks, cutting energy costs, and paying to conserve water basins around the world, but again Blanding revealed that these steps are nothing more than a carefully orchestrated front, noting:
" … I found that in many cases they were doing this more as a way to brand themselves as an environmental company and anything that would cost them a good deal of money they were not doing -- they reduced the amount of recycled material in their bottles because that is more expensive and they've lobbied against bottle bills that would affect their bottom line."
COCA COLA GETS DIRTY WITH CARMEN ELECTRA